THE 53rd installment of the Anvil Awards of the Public Relations Society of the Philippines has received a record-breaking number of entries, a total 450 submissions, up by more than 10 percent from 404 entries last year.
“We are very pleased and surprised by the volume of entries we have received. This is the highest number of entries in the history of PRSP,” said Owen Cammayo, chairman of the 53rd Anvil Awards.
“The enthusiastic response from PR practitioners nationwide simply shows the growing importance and credibility of the field of public relations in the country. It certainly plays an important role in any company or organization,” he said.
Presented annually by the PRSP, the Anvil is the symbol of excellence in public relations.
It is given to outstanding public relations programs, tools and, now, even individual practitioners who, after careful screening and vetting by distinguished PR professionals and notable experts in various fields, have reached the highest standards of PR practice.
Cammayo, head of Corporate Affairs and Communications of the Bank of the Philippine Islands, said PRSP had gathered some of the most groundbreaking and innovative tools and programs thus far.
“Selecting the qualifying entries was a daunting task for our screeners and judges. The entries revealed a wealth of new ideas that flowed from the boundless creativity and ingenuity of Filipino communicators,” said Cammayo.
The 53rd Anvil Awards included categories under PR Programs such as PR Programs On Sustained Basis, PR Programs Directed at Specific Stakeholders, and Specialized PR Programs (advocacy campaign), while PR Tools covered Publications, Multimedia, and Exhibits and Special Events.
Winners will be announced at the Gabi ng Parangal for the 53rd Anvil Awards at the Shangri-La Hotel at The Fort, Taguig City.
Sponsors include BDO, Ayala Land, Ayala Corp., Globe Telecom, Bank of the Philippine Islands, Ramon F. Garcia and Company, CPAs; DDB Group / Ripple 8, Philex Mining, GSIS, Land Bank of the Philippines, Adobo Magazine, Business Mirror, Philippines Graphic, Pilipino Mirror, Manila Bulletin, Business World, Manila Times, and Philippine Star.
