Michael Kors is pleased to introduce Chinese actress Yang Mi as a brand ambassador.
The appointment solidifies the relationship between Yang Mi and Michael Kors that has been developing over the years. Most recently, she collaborated with Michael Kors on an exclusive Mercer handbag available at DFS locations this fall.
In May, the actress attended Vogue’s Met Gala as a guest of the designer, sporting a custom Michael Kors Collection gown. She also sat front row at the Spring 2017 Michael Kors Collection runway show. Prior to that, she was the star of the global Michael Kors Young series events: 2015’s Young China in Beijing and 2016’s Young Power event in Shanghai.
“Yang Mi is the perfect combination of smart and chic,” says Michael Kors.“We’re happy to welcome her to the Michael Kors family.”
Boasting over 70 million followers on Chinese social media site Weibo, Yang Mi is a veritable superstar in China, and her global following is increasing daily. As a fashion style-setter, she has graced the covers of numerous magazines, such Vogue, Elle, Harper’s Bazaar, and L’Officiel in China.
“Yang Mi is one of the most influential trendsetters in China right now,” says John D. Idol, Chairman and CEO of Michael Kors. “People love when she wears Michael Kors and we’re excited to continue our relationship with her as our brand ambassador.”
Her first campaign as a Michael Kors brand ambassador was Michael Kors The Walk, the brand’s seasonal street style campaign shot by Tommy Ton, this fall. She made her first public appearance in her new role at the Spring 2018 Michael Kors Collection runway show on Sept. 13.
