Gucci launched Gucci Décor, an eclectic collection of items with which customers can dress their own spaces.
The idea is not to prescribe a particular decorative look, but to provide elements that allow for living spaces to be customized. Gucci Creative Director Alessandro Michele’s philosophy for personalizing the home is therefore similar to his DIY program for clothes and accessories, where you are invited to customize pieces by applying decorative details. Likewise, his collection of items for interiors is also intended to allow for a flexible and personal approach to decoration, bringing an accent of Gucci’s contemporary romanticism into the home.
As with his magpie attitude to fashion design, the pieces in the new Gucci Décor collection display a multitude of design motifs now familiar from Michele’s catwalk. All the patterns, colors, designs and decorative tropes have been inspired by his fashion collections and are here reimagined for furniture, furnishings, and crockery. The overall effect is one of a surprising, joyous combination of hue, pattern, and design, where there are no rules. Pieces of text make occasional appearances and the influence of the Gucci Garden lexicon is ubiquitous, with flora blooming abundantly and creatures appearing everywhere, whether on screens, cushions or teapots.
The smaller pieces of the collection are of porcelain and are produced by Michele’s catwalk the renowned Florentine company founded in 1735. With access to the skills of this historic porcelain factory, Michele has designed a range of distinctive, patterned crockery featuring a green and white Herbarium decoration. Also, there are idiosyncratic Richard Ginori-made porcelain scented-candle holders, which display House patterns. The Herbarium floral print is in evidence here, as are geometric chevrons, a striking, solid pink color and the “eye” design. Animals from the Gucci Garden—bees, butterflies and cockerel heads—are rendered in porcelain in 3D and are attached to the pots and their lids. There are also small incense holders where 3D stag beetles and bees support incense sticks.
Four scents—for both candles and incense—have been developed by Michele, intended for a discerning olfactory palette: Inventum (a delicate note of ancient damask rose, blended with voluptuous and distinctive Taif rose); Fumus (the dark and intense scent of birch, mingled with that of orange leaves and beeswax); Herbosum (the fresh, intense scents of tomato leaves and aromatic plants, mixed with the fragrance of long grass peppered with basil and lemongrass); and Esotericum (the bitter aroma of Seville oranges, intricately intertwined with notes of jasmine, leather and salt).
Significantly, there will be no dedicated area for the collection within Gucci stores. Instead, to emphasize Michele’s notion that these pieces are simply another way to dress in Gucci, they will be spread throughout Gucci store interiors, integrated with clothing, accessories and shop fittings.
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