Sun Life Financial, an international financial services organization, introduces estate planning in the Philippines with its Living and Leaving a Legacy campaign.
The insurance company which has been in the Philippines for 122 years offers a new segment from Sun Smarter Life.
Sun Smarter Life is an insurance product which targets clients who are retired and those who want to enjoy their retirement. The product offers double life insurance coverage to the client up until he/she reaches 100 years of age.
“Our mission is really to provide lifetime financial security for Filipinos. In other words, we want Filipinos to have money in every need that they have as they go through the different stages of their lives,” says Sun Life Financial Philippines chief marketing officer Mylene Lopa.
The new segment of the product is focused on estate planning by providing the beneficiaries insurance proceeds which can be used to settle estate taxes.
“We have come up with this campaign to ensure that whatever they [client] worked for during their working years, they can pass on to the next generation and to their loved ones,” says Lopa.
Lopa says estate planning is for those “who want to make sure that their family or loved ones are provided for adequately.”
“It is essential for those who want to control the disposition of their assets after their death and settle the tax imposed by the government on the estate,” she says.
Lopa cites the importance of Sun Life focusing on the retirement stage and addressing the needs of those who are on their golden age.
The insurance product is available in two variants: Classic and Elite. The two variants offer life insurance coverage until age 100 and an option to include supplementary benefits for accident, disability and illness.
Only the Elite variant provides guaranteed cash benefits at the end of the 6th year and to the succeeding years.
