Ayala Malls, the country’s premier lifestyle and shopping destination, is in full swing making sure there’s enough love going around.
Always committed to spreading love and kindness, the malls share their efforts to support fellow Filipinos in need and offers shoppers the opportunity to spread love in the most inspiring and meaningful way: by sharing their blessings and making a difference.
Through its partnership with HERO Foundation, a non-profit organization that aims to help the families of fallen soldiers of the Armed Forces of the Philippines (AFP), Ayala Malls raised funds to help send children of Filipino soldiers killed or incapacitated in the line of duty to college. The collaboration inspired mall goers to spread the love and generosity through donations to the organization, the total of which will be able to support 650 Hero scholars. The amount was collected from different initiatives including the Ayala Malls’ Shopping Bag Promo from last year, the HERO Foundation donation boxes around all Ayala Malls, and screenings of the foundation’s ads in Ayala Cinemas that help raise awareness of their advocacy.
“We see this as a very worthy cause and we are happy to be an active partner,” says Rowena Tomeldan, head of the Ayala Malls Group. “You can expect that we will continue to come up with initiatives that support Hero Foundation,” she adds. Ayala Malls has been in constant partnership with HERO Foundation, and their combined efforts continue to make a difference in the lives of families that are left behind by our country’s heroes.
Executive Director for Hero Foundation MGen. Victor Bayani expresses his appreciation for the partnership. “There are a lot of HERO scholars, and Ayala Malls is definitely a hero to our heroes’ children,” he says.
To know more about HERO Foundation and its projects, visit www.herofoundation.com.ph
