The national sports associations must first have firm and clear vision of what they want to accomplish in the next few years.
Philip Ella Juico said this after he received the 2016 sports executive of the year and the NSA of the year awards on behalf of Philippine Athletics Track and Field Association.
He was honored during the annual Philippine Sportswriters Association Awards Night held recently at Le Pavilion in Pasay City.
“This requires reflections and lots of consultation,” stated Juico during his speech.
He added that the NSAs must come out with a detailed plan on how they wish to pull of their plans.
From there, they can fully assess their resources and capabilities.
Juico talked about his reflections after one of the country’s top business conglomerates, agreed to help the association plan out its programs for the next four years.
The PATAFA has convinced Ayala Corporation to support its preparations for the 2017 and 2019 Southeast Asian Games, the 2018 Asian Games and the 2020 Tokyo Olympics.
He said it was Ayala Corporation CEO, Jaime Augusto Zobel de Ayala, who has reached out to PATAFA to discuss his assistance to the association.
“He believes that as host of the 2019 Southeast Asian Games, we must dominate it. And what better way to do it than to concentrate on medal-rich athletics or track and field (events),” said Juico.
Juico, who was former chairman of the Philippine Sports Commission (PSC), advised the NSAs to ask assistance from the government and the private sector” only if you have well thought-out plans for the next several years.”
Juico also urged government to make it easier for businesses to help sports development by not throwing too many unnecessary and bureaucratic rules and regulations.
He added that Mr. Ayala has committed to augment what the PATAFA will get from the PSC.
Juico said that Ayala Corporation and PATAFA believed in the strategic management principle of “shared value”—the competitive strength of a business improves if it plays an active role in helping solve the community’s problems.
