The tedious process of getting prescription eyewear is promised to be a thing of the past as Sunnies Studios’ new line of prescription eyewear, Sunnies Specs, introduces a simpler and more affordable way of obtaining a pair of graded specs.
Acknowledging the growing demand for affordable and stylish eyewear, the Sunnies Specs team designed a process that would only take two hours for the eyeglasses to be ready.
“The real reason why we made it is because people asked us to,” reveals Sunnies Specs Marketing Director Georgina Wilson.
She continues, “When you go to the store, you pick your frame, you get your eyes tested in less than five minutes and get your eyeglasses after two hours. That’s how we wanted it.”
To make the simple process possible, Operations Director Bea Soriano says that all of their glasses are curated—with one look and one brand—compared with other optical shops, which offer several eyewear brands. Sunnies Specs’ frames are especially designed by the same lifestyle brand.
“The thing that sets us apart is our one price for all. So any frame that you choose, whether it’s a different material, it has the same price,” explains Finance Director Eric Dee.
The Specs basic package worth P1,999 includes an eye exam, frame and graded lenses. The lenses are multi-coated single vision with UV protection, and are anti-glare, anti-scratch, anti-reflective and water resistant.
Lenses can also be upgraded depending on the customer’s eye test. Blue light protection lenses help protect the eyes from blue lights emitted from devices. Light protective glasses double the sunglasses’ glare protection for easy transition from light to dim places. High index lenses are lightweight with high grade. And polycarbonate lenses are tough, perfect for kids and people with active lifestyle.
To make it easier for the customers, Dee says “we put so much effort in pairing the frames with quality lenses for everyday wear.”
The brand’s creative director, Martine Cajucom shares her process of curating Sunnies Specs eyewear. “I combined things that really inspired me from color stories, cities I’ve been to, art references, music, culture, and I match them all together to create Sunnies Specs.”
The Sunnies Studios team expressed how they wanted to create a completely different look from the Californian and beach-y style Sunnies is known for into a more classy and adult Specs. “We always want to curate things that are fun, effortless and design-driven,” says Cajucom.
Hence, the 70s, American collegiate experience, with playful Japanese vibe and clean modern Scandinavian design, inspired the first collection of Specs.
Aside from plans on shipping Sunnies and Specs worldwide, the Sunnies team is launching soon its Sunnies Cafe inspired by the 70s, mid-century architecture, and music that the team loves. The cafe will transform the Sunnies store into a lifestyle setting, where their inspirations, from furniture to style, will be showcased and shared to their customers.
