ABS-CBN Corporation continued to register huge viewership on both television and online for the month of May, with a 44 percent audience share compared to GMA Network, Inc. with only 32 percent, while garnering almost 20 million page views on iWant TV.
The Philippines’ leading media and entertainment company still had the lion’s share of highest-rating shows last month, getting nine out of the Top 10 programs as people continued to watch its programs online using their mobile phones, gadgets, and laptops via ABS-CBN’s pioneering video-on-demand website.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57 percent of the Philippine TV viewing population.
ABS-CBN remains in a league of its own at the primetime block with a commanding 49 percent average audience share that is 18 percentage points higher than rival GMA’s 31 percent average audience share during the same time block. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Nine out of the 10 programs in the Top 10 belong to ABS-CBN, wherein all their major primetime series led by FPJ’s Ang Probinsyano, with an average national TV rating of 41.1 percent, followed by the returning The Voice Kids, which got a 36.1 percent rating, and Dolce Amore with 32.9 percent. The 3-punch combo of the Kapamilya network is joined in the Top 10 most viewed programs in May 2016 by Pilipinas Got Talent (32.8 percent), Maalaala Mo Kaya (30.1 percent), TV Patrol (29.5 percent), Wansapanataym (28.9 percent), Home Sweetie Home (23.7 percent), and Rated K (21.2 percent).
Meanwhile, Be My Lady (17.4 percent) is still the most-watched daytime program while It’s Showtime (18.5 percent) continues to edge Eat Bulaga (12.3 percent) in the ratings war during the noontime slot. The Kapamilya Network also ruled the afternoon block with a 46 percent nationwide rating compared to the 33 percent of GMA, thanks to the strong ratings of Doble Kara (18.0 percent) and Tubig at Langis (15.9 percent). It’s also worthy to note that the two afternoon series hit all-time highs last month with Tubig at Langis earning 18.1 percent at one point and Doble Kara scoring 19.8 percent.
ABS-CBN also dominated in other territories across the land like in Balance Luzon (places in Luzon outside of Metro Manila) where it struck a national average audience share of 47 percent against the 33 percent of GMA; Visayas where it scored 54 percent against the 24 percent of the rival network; and in Mindanao where it garnered 54 percent against the 27 percent of the Kapuso station.
Meanwhile, ABS-CBN continues to lead the way in addressing the change in Filipinos’ viewing habit, wherein more and more Filipinos are consuming content online, by boosting the offerings of iWant TV. Featuring programs from different ABS-CBN channels and platforms, iWant TV had a total of 19.91 million views recorded for the month of May. Primetime favorites Dolce Amore (4.53 million page views) and FPJ’s Ang Probinsyano (2.25 million page views), and afternoon drama Tubig at Langis (1.45 million views) were among the most watched shows online.ABS-CBN’s own live streaming channel on iWant TV got 3.18 million page views.
The high viewership of ABS-CBN content in both television and online indicates that many Filipinos are consuming ABS-CBN content on multiple screens, which is in tune with the company’s goal of making content accessible to every Filipino anytime and anywhere through its new digital platforms.
ABS-CBN Corporation, which began as a broadcasting network, has evolved through the years to become the leading media and entertainment company in the land that is rapidly evolving into an agile digital company. It has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
