The Chinese New Year is a shopping spectacle that can actually rival the same Christmas season spirit when it comes to retail displays and promotions. Brands try to outdo each other as the season of buying materials for luck and anything that has to do with the Year of the Monkey enters the scene.
Michael Kors has one of the cutest Lunar New Year campaigns as it focuses its design on the Year of the Monkey for its holiday collection and even teamed up with Brooklyn-based designer and illustrator Jeff Rogers to present its campaign. The selection of Michael Kors products is inspired by travel, and at its center is the well-traveled primate that is the hero for this year. Eight illustrations by Rogers accompany the products in a fun and funky visual campaign with sketches of a cute little monkey traveling around cities like Seoul, Shanghai, Los Angeles, Sydney, New York, London, Paris and Vancouver.
If you’re into accessories, you may also avail of the special monkey charm that will be available in selected MK stores this CNY. Follow the hashtag #MonkeyAround for updates on the campaign.
In the Philippines, Michael Kors is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati and Shangri-La Plaza Mall. Follow @ssilifeph on Instagram for more information.
