Hanabishi celebrated its 30th anniversary with the kids at the Bahay at Yaman ni San Martin de Porres Rehabilitation Center. Instead of having the usual team-building activity, the company decided to celebrate in a place that is home to street children, foundlings, abandoned children, victims of domestic abuse, and victims of child labor.
The executives and staff of Hanabishi, in partnership with Jollibee Foods Corporation, had fun and shared laughter with 150 children from the residential care center which is located in Bustos, Bulacan, a couple of towns away from Hanabishi’s headquarters.
“We usually do our company team-building activity around this time of the year,” shares Hanabishi vice president Cherish Ong-Chua. “But since it’s our 30th anniversary, we wanted to make it more memorable not only for our employees, but also for the other members of the community where we operate. Partnering with the Bahay at Yaman ni San Martin de Porres Rehabilitation Center was a perfect opportunity for us to give back,” he adds.
Hanabishi has kept its commitment of bringing high quality yet affordable home products to every Filipino home for the past three decades. In the country, the Hanabishi brand has become a household name. Its lineup of small kitchen appliances, living room and bedroom products, garment care products and commercial-grade appliances has consistently delivered on the promise of quality and affordability for consumers. The company has been a leader in terms of volume sales and in the coming months there are still a lot of exciting activities and product launches in the pipeline. The “Kapartner ng Praktikal na Nanay at Bossing” campaign has been the major driving force for the brand.
Food, games and prizes were distributed for both the kids and kids at heart during the celebration. Hanabishi also donated some items including toiletries, condiments, chocolate drinks, sacks of rice, school supplies, and clothes. “More than the items we donated, I think what matters more are the quality time that we spent with the kids,” says Ong-Chua. “We share the same belief with the Bahay at Yaman ni San Martin de Porres Rehabilitation Center that by giving these disadvantaged children a safe home, empowering them with opportunities for growth and development, and making them feel the love of a family, they can become productive citizens of society in the future,” she adds.
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