Sporting goods retailer Decathlon has finally opened its first store in Makati. The store will serve individuals who are looking to purchase sports gear and outdoor equipment.
Serving as the retailer’s third Connect store in Metro Manila and its 13th store in the Philippines since it first entered the local market in 2017, Decathlon Makati Connect offers more than 925 sports items at an affordable price. These items range from essential equipment for beginners to advanced individuals in various sports to innovative items for camping.
“This Connect store aims to spread Decathlon’s purpose to ‘Move People Through the Wonders of Sport’, and we will do just that by offering our wide range of products that caters to all ages, and skill levels, ensuring that you find exactly what you need to pursue your passions,” said Department Manager Monica Sarmiento.
Decathlon Connect Makati store leader Francisco Maria A. Calanoc told Manila Standard Life that the difference between a Connect store and other Decathlon branches is its size.
“The Connect store has limited space so our offers have to be in line with what the target market wants so it has very specific items,” said Calanoc.
While it has a relatively smaller space, Decathlon Makati Connect aims to connect with its consumers through a digital board where they will be able to order items from other stores that may not be currently available at the branch.
“We want to be closer to the customers because our big stores are very far from where people usually pass by. Hopefully, Decathlon Makati Connect can connect with them in their daily life,” said Calanoc.
With its goal to promote a healthy lifestyle among Filipinos while also moving towards sustainability, Decathlon has a program for its members where they can exchange their current sports items for more advanced ones as they move through the ranks. The items they give are then repaired by the store and are sold again at a much cheaper price.
The store’s affordable pricing is not only geared towards encouraging more people to begin their journey towards a more active lifestyle but also helping the environment as its cheaper costs are the result of its reduction of plastic used in packaging, which reduces carbon emissions.
The store’s opening in SM Makati last Nov. 8 was graced by various personalities such as Makati City Mayor Abby Binay, football athlete Camille Rodriguez, and wushu athlete Agatha Wong.
As Decathlon is looking to continue expanding its reach throughout the country, Calanoc said that the brand is aiming for at least five store openings in 2025. This will add to their branches in Pasig, Alabang, Pasay, Masinag, Binondo, Fairview, North Edsa, Ermita, Clark, Santa Rosa, Cebu, and Iloilo.
Decathlon Makati Connect is located on the third floor of SM Makati. Individuals can sign up for Decathlon’s membership program through the store’s Membership Booth, which will allow them to earn points, redeem vouchers, and enjoy perks such as extended warranties and a 365-day return policy. Access to exclusive events, promotions, and in-store items are also available on the Decathlon app.
