Badan Building Materials Corporation (Badan) recently set up the country’s first quartz production facility at Alviera Industrial Park. As one of the first “move-ins” in the park, Badan’s decision to locate in Pampanga was ostensibly influenced by its strategic location at the heart of Central Luzon—with its proximity to major transport and infrastructure hubs such as the Subic Bay Freeport, the Clark International Airport and the North to South Expressways. “We considered the location for the logistic service, since we are exporting to the US, we need to look for a location near the port,” explained Spark Lin, Badan’s chief operating officer. “Porac is also near Angeles and San Fernando and we believe the location is the best for our needs.” Recognizing Central Luzon’s potential as a growth powerhouse, Ayala Land, Inc., together with partner Leonio Land Holdings Inc., developed Alviera – a 1,800-hectare master-planned estate in Pampanga which houses, among others, economic zones that offer its locators economic incentives, tax holidays, and a wide range of support amenities.