Japanese convenience store brand FamilyMart has collaborated with celebrated local visual artist JP Pining for its outlet at the newly-opened Phoenix Block Sucat Skyway.
Pining, who has previously worked with other renowned brands such as Starbucks, used acrylic to create the two-storey mural, which features FamilyMart characters representing some of the convenience store’s well-loved offerings, including onigiri and coffee.
“FamilyMart wanted their stores to be a fun and delightful place to hang out — grab and go ng food or tambay sa alfresco — while eating Japanese favorites like onigiri, ramen, and donburi,” Pining said.
“They're focused on delighting the senses of their customers, kaya facade pa lang, attractive na,” he added.
Pining’s signature bold colors and gradients lend a refreshing quirkiness to the multi-purpose site, which is equipped with its own Phoenix gas station, Phoenix Super LPG hub, and a Wendy’s take-out and drive-thru counter.
According to FamilyMart, its Phoenix Block outlet aims to be a regular haunt for the local community, which includes residents in the Sucat area, and those who would frequently drop by to gas up and grab food and convenience items.
During the grand opening of the Phoenix Block, Pining’s work was also featured in limited-edition stickers given out to invited guests.
“Happy ako sa naging outcome lalo it’s a collaboration work. We're already in talks for more collaboration,” the artist added.
