A local cosmetics and skin care company offers a business opportunity with its line of rejuvenating products which former flight attendants and beauty queens are now selling online.
Hello Glow, Ever Bilena Cosmetics Inc.’s “pandemic baby,” is a line of expertly designed and formulated skin care products made with safe, high-grade nourishing and effective natural ingredients. It comes in four key items: the 4-in-1 whitening soap, clarifying toner, sunscreen cream, and whitening cream.
During its first launch in February this year, the company had sold 50,000 sets through its traditional direct selling. Sales reached 300,000 sets in one month when it was relaunched in June.
“We exceeded our initial 600,000-set target for the year in just four months, which the whole team feels is a big milestone for us!” enthuses EBCI chief sales and marketing officer Denice Sy-Munez.
According to EBCI, Hello Glow became a gateway for more than 1,800 of its employees to generate income with the company providing reseller packages, free of charge, as a form of special aid during the lockdown.
“People were more conscious about using the lockdown period to improve their skin care regimen. Moreover, many are looking for sources of income. We have former flight attendants and beauty queens who are now active distributors of Hello Glow,” shares Sy-Munez.
To date, Hello Glow has over 2,500 resellers, but Sy-Munez believes there is still a lot more saturation efforts that can be done to expand the network and strengthen the brand. As such, Hello Glow plans to add more products that address different skin concerns.
“We want Hello Glow to be a one-stop shop for all personal care needs for our customers and reselling partners. Hello Glow fans have a lot of products to watch out for.”
To know more about Hello Glow, follow its Facebook page @helloglowofficial or Instagram accounts @helloglowofficial and @helloglowresults.
