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Saturday, November 23, 2024

Netizens, advertisers express support for ABS-CBN’s digital shift

Netizens and advertisers expressed their support and excitement over what many deem as the beginning of a new era in entertainment in the country after ABS-CBN launched Kapamilya Online Live, which provides all-day livestreaming of shows on YouTube and Facebook.

Netizens, advertisers express support for ABS-CBN’s digital shift
The cast of ‘Ang Sa Iyo Ay Akin,’ ABS-CBN’s first series to be launched on Kapamilya Online Live.

ABS-CBN chief operating officer of broadcast Cory Vidanes thanked everyone for their support and assured that ABS-CBN will continue to produce world-class entertainment for Filipinos despite the challenges.

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“Despite the heartbreak, we promise to continue delivering our content on other platforms and to as many people as possible. From broadcast to livestreaming, this is a new journey and a first for ABS-CBN to make a digital pivot with Kapamilya Online Live, the newest home of our well-loved Kapamilya shows that Filipinos miss. Our bond with our Kapamilya will never be broken,” said Vidanes.

Advertisers had a chance to chat with various Kapamilya stars at the virtual trade event and experienced Kapamilya Online Live firsthand as they were seen live on It’s Showtime.  

ABS-CBN also officially announced the Kapamilya shows to be livestreamed daily and their future offerings such as Ang Sa Iyo Ay Akin, starring Jodi Sta. Maria, Sam Milby, Iza Calzado, and Maricel Soriano, which will be the first original series to be fully launched on Kapamilya Online Live beginning Aug. 17.

Meanwhile, viewers can continue to watch new episodes of FPJ’s Ang Probinsyano, A Soldier’s Heart, Love Thy Woman, It’s Showtime, Magandang Buhay, ASAP Natin ‘To, and new shows Iba ‘Yan with Angel Locsin and Paano Kita Mapasasalamatan with Judy Ann Santos-Agoncillo.

Various Kapamilya stars were also present at the viewing party including Judy Ann, Richard Gutierrez, Kim Chiu, Xian Lim, Yam Concepcion, Gerald Anderson, Carlo Aquino, Yassi Pressman, Paulo Avelino, Zanjoe Marudo, Arci Munoz, Ogie Alcasid, Gary Valenciano, Zsa Zsa Padilla, and Vice Ganda, with performances from the It’s Showtime family and Regine Velasquez-Alcasid.

Its launch on Aug. 1 triggered positive comments on social media, as netizens praised ABS-CBN’s move to digital and efforts to continue delivering content to Filipinos.

Apart from upcoming and currently airing shows, fans also get the chance to relive some of the most iconic Kapamilya series on Kapamilya Online Live, including Forevermore, Halik, Magpahanggang Wakas, Pangako Sa’Yo, Be Careful With My Heart, The General’s Daughter, Los Bastardos, 100 Days To Heaven, Wansapanataym Presents, and “Los Bastardos.

Kapamilya Online Live also allows viewers to catch the latest episodes of their favorite shows available on-demand in the next 24 hours free and without subscription fee exclusively in the Philippines.

On YouTube, Kapamilya Online Live streams continuously throughout the day from as early as 7:40 a.m. until 10:00 p.m.. On Facebook, meanwhile, viewers can catch their favorite shows on regular timeslots with scheduled breaks between timeblocks.

For the complete programming schedule, visit kapamilyaonlinelive.com.

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