L’Oréal Philippines has launched its sustainability roadmap with a focus on environmental stewardship and social empowerment.
The local roadmap is its contribution to the L'Oréal Group’s global sustainability targets.
“L’Oréal has put sustainability as a fundamental priority. Our commitments toward 2030 mark the beginning of a more radical transformation and embody our view as to what a company’s vision, purpose and responsibilities should be, to meet the challenges facing the world,” said Supriya Singh, country managing director of L’Oréal Philippines.
In collaboration with local stakeholders and partners, the Group’s focus areas for the Philippines are sustainable e-commerce, consumer empowerment and education through Green Beauty, and social empowerment through the nationwide expansion of its beauty education program, Beauty For A Better Life.
“Our sustainability commitment will embark our teams, our partners and our consumers – and through our collective impact, we aim to create a more sustainable world for beauty,” said Carmel Valencia, head of corporate communication of L’Oréal Philippines.
L’Oréal is accelerating its transformation toward a model that respects planetary boundaries and reinforces its commitments across the following specific areas: fighting climate change, sustainable water management, respecting biodiversity and the preservation of natural resources.
By 2025, all of the Group’s manufacturing, administrative and research sites will reach carbon neutrality by improving energy efficiency and using 100 percent renewable energy.
By 2030, 100 percent of the plastics used in L’Oréal’s products’ packaging will be either from recycled or bio-based sources.
The Group will also be dedicating €50 million to finance damaged natural marine and forest ecosystems restoration projects through a fund called the L’Oréal Fund for Nature Regeneration and another €50 million for projects linked to the circular economy.
L’Oréal has also engaged its customers, suppliers and partners in the Group’s transformation process.
To empower its consumers to make more sustainable choices, L’Oréal has launched its Product Environmental & Social Impact Labelling endorsed by independent scientific experts, which is a world-first that rates products from A (world class for sustainability) to E based on their environmental impact.
The first brand to implement the new methodology as of 2020 is Garnier for its hair care products.
This labelling will progressively be extended to other countries, L’Oréal brands and product categories.
“Garnier aims to go further and commit to Green Beauty, an end-to-end approach to sustainability that is set to transform the brand, helping to reduce its environmental impact at every stage of its value chain. We are fueled by the vision to constantly innovate and reinvent the consumer experience and to empower every consumer to make more informed, sustainable choices,” said Isabel Falco, marketing director of Garnier and L’Oréal Paris Philippines.
Garnier plans to launch in the Philippines its Green Parcel and Green Spaces initiatives, and will be championing a Green Education program together with its partners.
The L'Oréal Group is likewise expanding its beauty education program, Beauty for a Better Life, as part of its ongoing commitment to ensuring women in the most underprivileged circumstances are provided means to regain their confidence and self-respect by enhancing their skill-set and are empowered to reintegrate back into society and gain employment or be self-employed.
“Our dedication to social empowerment will see the expansion of our livelihood and inclusion commitments and the economic empowerment of women – fundamental advocacies that remain at the heart of our nation’s biggest challenges,” Valencia said.
L’Oréal Philippines will be cementing key programs with Philippine Business for Social Progress (PBSP), which is one of the brand’s long-standing partners for 10 years and running.
“We will take on greater responsibility, engage our entire ecosystem and demonstrate that companies can be part of the solution to the challenges the world is facing. Our goal is that through this in-depth transformation, we hope to be a catalyst of change in the beauty sector and beyond, and to inspire our partners, our customers and all people to take action with us,” Singh said.
