Rizal Commercial Banking Corp. of the Yuchengo Group, bags three awards for three notable 2019 marketing communication initiatives during the 55th Anvil Awards. RCBC Bankard received a Silver Anvil for its Visa Platinum card launch, which introduced the bank’s first VIP card that caters to frequent travelers, offering exclusive perks and privileges which jetsetters can enjoy. The campaign featured James Deakin as its brand ambassador. The bank also won two silver awards for its communication campaign on the merger of RCBC and RCBC Savings Bank and its accompanying Change Management Communication Playbook.
