The province of Tarlac leads the Philippine delegation to the German lifestyle fair Ambiente on Feb. 7-11 as a Partner Artisan Community.
According to the Center for International Trade Expositions and Missions (CITEM) of the Department of Trade and Industry, out of 24 participating furniture and home décor companies, eight are homegrown manufacturers from Tarlac.
“We wish for Tarlac to be known not just as an agricultural province of the Philippines, we also want to highlight our design capabilities that are at par with global standards,” said Tarlac Governor Susan Yap.
The Tarlac-based companies going to Ambiente are Pumice, Red Slab, Oricon, Northshine, Betis Crafts, Pascasio Pottery, Wood Inspirations, and Southeast Metro Arts.
“We are proud to be joined by Tarlac, one of the emerging centers of craftsmanship and design here in the Philippines. Their products are worthy to be showcased in an international event,” said CITEM executive director Pauline Suaco-Juan.
DTI-CITEM leads the country’s participation through the LifestylePhilippines banner, the industry branding initiative of CITEM focused on bringing the product design sector toward greater global recognition by participating in overseas trade fairs.
“Hands That Work,” the main theme of the 2020 Philippine participation in Ambiente, was conceptualized to highlight Filipino craftsmanship. The theme is centered on social sustainability and how a strong exports industry can help generate jobs and uplift lives among its local community.
Joining Tarlac brands are Celestial Arts, Marketex Handmade Craft Corp., Arte Cebuana, Arden Classic, More than a Chair, South Sea Veneer, Artisan Craftmill, TADECO, Klassy Collections, Finali, Chanalli, Natures Legacy, Tuy Arts & Designs, Corzo Crafts of Tamuco, Starcrest Asia Corp., and JM Handicrafts.
“We are bringing a vibrant mix of old and new exhibitors to Ambiente. Together, they embody expertise in the export business and out-of-the-box ideas that will surely captivate the discerning taste of the international market,” said Suaco-Juan.
Ambiente is a trade fair recognized as a meeting point for buyers and suppliers from all over the world. The event attracts over 136,000 buyers from 167 countries.
