Coco Mama brand ambassador Judy Ann Santos-Agoncillo, Century Pacific Agricultural Ventures Inc. (CPAVI), The Philippine Coconut Authority (PCA) and the General Santos City Environment and Natural Resources (CENRO) representatives and volunteers lead the Coco Mama ‘Save Our Coconuts’ project kickoff event. The project commits to distributing 100,000 quality coconut seedlings in a span of five years to replace aging trees, providing lasting income to smallholder Filipino coconut farmers and contribute to the overall effort to revitalize the Philippine coconut industry.