The Department of Tourism (DOT) launched its first Muslim-friendly cove on Boracay Island as part of efforts to promote inclusive tourism. The Marhaba Boracay cove, located in the Boracay Newcoast private beach, was unveiled on Sept. 10, in partnership with the local government of Malay and Megaworld Hotels and Resorts.
DOT Secretary Christina Garcia Frasco praised the collaboration, saying the initiative supports President Ferdinand Marcos Jr.’s push for sustainable and inclusive tourism.
The Marhaba Cove, which spans 850 square meters, is designed to accommodate Muslim travelers and families, respecting Islamic practices.
“This initiative directly responds to the feedback from our Muslim guests, particularly from our BIMP-EAGA diplomatic corps, who recognize the need for such a space on this island. Marhaba represents our dedication to ensuring that all travelers, regardless of faith, can enjoy the world-renowned shores of Boracay,” said Frasco.
“Our efforts in the Halal tourism portfolio are just beginning, and with the continued support from all of you, our partners, we envision that the Philippines will not only emerge but thrive as a Halal and Muslim-friendly destination,” the DOT chief added.
The event featured a ribbon-cutting ceremony led by Secretary Frasco, with diplomats from Malaysia and Brunei, and officials from the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) in attendance.
The launch follows the country’s recognition in the Mastercard-CrescentRating Global Muslim Travel Index as an emerging Muslim-friendly destination among non-OIC (Organisation of Islamic Cooperation) countries. The DOT has also recorded nearly 500,000 Muslim-majority visitors in 2023.
In addition to the Marhaba Cove, the event showcased Halal culinary offerings, with a five-course Halal degustation prepared in Savoy Hotel’s newly Halal-certified kitchen.
Frasco noted that Boracay, renowned for its luxury and sustainability, is now leading in inclusivity, ensuring all visitors feel welcome.
