As a leading global tech brand in display panels, TVs, home comfort, and telecom and smart devices, TCL envisions the future of home appliances as more intelligent, sustainable, and technologically diverse to improve daily life.
“We believe in leveraging innovative technology to improve people’s lives, solve everyday problems, and bring joy to families. By focusing on these principles, we aim to inspire and empower individuals to pursue greatness while creating a safer and healthier world for everyone,” said Peter Chen, CEO of TCL Philippines.
TCL’s new Whitelines appliances line, which includes air conditioners, refrigerators, and washing machines, is a testament to the brand’s commitment to innovation and enhancing everyday life through advanced technology.
For instance, the brand’s FreshIN 2.0 air conditioner sets a new indoor air quality and comfort standard with its Fresh Air System, QuadruPuri Filters, Self-Cleaning capabilities, and Smart Control. The Free Built-In refrigerator, with its large capacity and convertible zone, offers unparalleled flexibility and efficiency in food storage. Lastly, the C20 washing machine delivers both gentle and powerful performance with its low-temperature drying, direct drive inverter motor, and TCL honey drum, which are unique features that set it apart in the market.
Together, these appliances showcase TCL’s dedication to transforming home appliances into essential tools that improve our lives and contribute to a healthier and more sustainable future.
TCL has made significant strides in the Philippine market with its Whitelines appliance range. The company’s strategic focus on specific product segments has driven substantial market share growth, instilling confidence in our reliability and understanding of the local market.
For example, in the air conditioner category, TCL has capitalized on the increasing preference for split-type models and larger capacities. By offering a range of high-quality split-type units, TCL has secured the top volume sold position.
Meanwhile, TCL’s success in the refrigerator market has been due to its top-mounted models, which are popular among Filipino consumers. TCL has effectively captured a significant market share by tailoring its offerings to meet specific market demands.
TCL has made a strong impression in the washing machine segment with its high-end top-load models, offering competitive pricing and diverse options. This strategy has enabled TCL to claim the No. 1 share in front-load volume sold since 2023.
TCL’s commitment to innovation, customer satisfaction, and targeted market strategies has positioned the brand as a leading player in the Philippine Whitelines market. The company’s success in air conditioners, refrigerators, and washing machines demonstrates its ability to meet the evolving needs of Filipino consumers.
Moreover, TCL incorporated emerging technologies into their Whitelines products. Some examples include the availability of advanced IoT (Internet of Things) capabilities, including smart control features like voice activations, in its upcoming FreshIN 3.0 air conditioners. The global tech brand will also introduce innovative elements, such as the Blue Wing of FreshIN, T-Fresh technology, and the TCL Honeycomb Drum, to enhance functionality and design while emphasizing energy efficiency and user convenience to deliver unique value to its customers.
“We are committed to integrating IoT control and connectivity across our entire product range, ensuring that our appliances are highly efficient and seamlessly connected to the smart home ecosystem,” the TCL CEO said.
TCL’s smart home ecosystem aims to provide users with a seamless and connected experience. Its appliances, including refrigerators, washing machines, and air conditioners, integrate with its smart home app, allowing users to control and monitor their devices remotely. For example, TCL’s air conditioners feature IoT technology and real-time air quality displays, while its TVs come with Google Assistant for voice-activated control.
“In 2024, our strategic focus is expanding our global footprint while continuing to drive innovation within our product lineup. We’re excited to introduce our NXTFrame Series of TVs and the FreshIn 3.0 air conditioners. These products exemplify our commitment to integrating cutting-edge technology to enhance consumer experiences and meet evolving market demands,” said Chen.
Furthermore, the NXTFrame Series will redefine the TV experience for users with its sleek design, superior display technology, and smart features that cater to the modern viewer’s needs. Meanwhile, the FreshIn 3.0 air conditioners will bring advanced cooling solutions, promoting energy efficiency and comfort in diverse environments.
TCL’s Whitelines campaign is central to this global expansion strategy. By leveraging this campaign, the tech brand aims to accelerate its market share growth, enhance profitability, and elevate brand awareness within the home appliance sector. The campaign will showcase TCL’s innovative products and solidify its position as a leader in the industry, resonating with consumers across various regions and driving sustained business success.
In addition to innovation, TCL takes pride in setting new standards for sustainability and maintaining them throughout the process.
TCL is deeply committed to sustainability and environmental responsibility. It focuses on integrating advanced energy-saving technologies into our appliances to help consumers reduce their energy consumption and cut utility bills. The brand also takes the necessary steps to minimize waste in our manufacturing processes by optimizing production techniques and sourcing materials responsibly, reassuring you of our environmental responsibility.
“Our dedication to sustainability drives us to continuously push for eco-friendly designs and practices that minimize our environmental impact,” said Chen.
They added that TCL’s design philosophy for the Whitelines product line emphasizes durability and longevity, hence the brand’s dedication to creating products that can withstand use over time to benefit customers and contribute to reducing the frequency of replacements to lessen environmental waste.
Throughout its efforts, TCL approaches the tech industry with humility and ambition. The brand learns from its competition and continuously evaluates its strategies, primarily focusing on making a meaningful impact on society and the environment to become responsible corporate citizens that foster positive change and promote sustainability.
“Our marketing strategies highlight our innovative technology, which meets current consumer needs and anticipates future trends. This proactive approach allows us to stay ahead in the appliance market, driving growth and setting new industry standards. By integrating these strengths into our marketing efforts, we aim to facilitate a transition towards a more sustainable future, benefiting local and global communities,” the TCL CEO said.
