Cebu-based Bo’s Coffee is gearing up for expansion after closing several franchise contracts, with plans to open 35 branches in 2024 and an additional 50 in 2025.
Bo’s Coffee president and chief executive Steve Benitez expressed confidence in the continued relevance of coffee shops in the food and beverage industry despite the industry’s massive growth during the pandemic.
“As far as our company is concerned, we were able to go by the end of the year with 35 stores, and next year, we’re looking at 50,” Benitez said at the recently-concluded International Franchise Conference 2024.
Bo’s Coffee aims to have a total of 160 stores by end-2024. The company operates 145 branches. It is also bullish on expanding overseas.
Bo’s Coffee plans to increase store visibility to 16 stores in Doha and four in Dubai this year.
“We’ll have 16 stores in Doha and four in Dubai, by the end of the year. Two are operating in Dubai, but there will be two more openings, and 14 have already opened in Doha. Two Doha stores will open before the end of the year,” Benitez said.
The company is also exploring opportunities in Canada, with a potential rollout of 10 to 12 stores over the next decade.
Bo’s Coffee said that while the majority of new branches would be franchise-operated, it is also investing in company-owned stores and bolstering its commissary and support systems.
The company maintains a 30:70 ratio between company-owned and franchised stores.
The new branches will primarily be located outside Metro Manila, including Mindanao and other parts of Luzon.
