The UP Alumni Association (UPAA) honored 96 distinguished alumni as this year’s top awardees at the Luciano E. Salazar Hall, Ang Bahay ng Alumni, UP Diliman, Quezon City on Aug. 17, 2024.
The UPAA presents awards each year to UP achievers who have exhibited excellence in their respective fields and have made notable contributions that greatly benefit society and bring prestige and distinct honor to the University.
“These exceptional individuals are being recognized for their established leadership, significant achievements, tireless service, and substantial contributions to their professions and the communities they chose to serve,” UPAA president and alumni regent Robert Lester Aranton said in a statement.
One of the awardees is Robert Jordan, Jr., a social entrepreneur, co-founder of more than 30 companies and co-founder and CEO of Asialink Finance Corp.
He was honored with the 2024 UPAA Distinguished Alumni Award in Social Entrepreneurship and Banking for his outstanding leadership and impact to the Philippines’ financing industry.
Jordan satisfied all the criteria established for the UPAA Distinguished Alumni Award. He stood out among the other nominees due to his service orientation, leadership, impact and integrity.
The UPAA bestowed the award to Jordan for his contribution and accomplishment in the field of entrepreneurship and banking as he financially enables MSMEs and communities to improve their lives across the Philippines by providing accessible, fast and convenient loans.
This is the core of Jordan’s mission—the empowerment of businesses, especially micro, small and medium enterprises (MSMEs) and the upliftment of Filipino lives. By fostering economic development and inclusive growth through accessible and innovative financial solutions, his work transcends mere financial ventures—it celebrates the dreams and potential of every Filipino.
Through his strategic leadership as CEO, Asialink Finance Corp. has been in the industry for 27 years, with assets worth P14 billion.
Jordan’s exceptional foresight and dedication to providing financial assistance have driven Asialink’s remarkable growth, setting new benchmarks for sustainable growth and financial stability.
