“Amuma”, a Cebuano word when translated means “to foster” or “to nurture”, has always been the philosophy and cornerstone of the success of Bluewater Maribago Beach Resort for decades—that no strong typhoon, earthquake, and even a pandemic can stop it from delivering a warm and inviting atmosphere that makes every guest feels like their home.
Speaking to Manila Standard Lifestyle, Assistant General Manager Domiku Ugarte, a third-generation owner, reflected on the journey of Bluewater Maribago during the trying times and how it survived.
“You know, I think we were the only resort that did not close. Every resort closed. I think God helped us. We weren’t so super badly hit. We were hit but not as badly as the others. Others had to close for years, right? Some just reopened this year. But us, we never closed—that’s something we’re proud of. We never closed during COVID. We’ve never closed during [typhoon] Odette. So, I’m hoping that down the line, we will never close,” recalled Ugarte.
On the other hand, Margie Munsayac, Vice President for Marketing, emphasized how the owners remained unwavering no matter what disaster or challenge might come their way.
“It’s about, you know, I will tell you, the guts of the owners, as well as service, they were very definitive that we will not close,” Munsayac stated.
Founded in 1989 by the late Cebuano businessman Arcadio C. Alegrado and his wife Marle Montalban, Bluewater Maribago has grown from a 32-room property to a 255-room resort.
As the beach resort enters its 35th year, Bluewater Maribago remains steadfast in its mission to provide guests with unforgettable memories while upholding the rich heritage of Cebuano hospitality.
“Today, as we celebrate 35 years of Amuma—our unique brand of Filipino hospitality—we do so with immense gratitude. Thank you for your trust, and loyalty, and for allowing Bluewater Maribago to be a part of your stories,” Ugarte said in his speech during the beach resort’s anniversary celebration.
“Our commitment to you our cherished guests remains as strong as ever. We will continue to innovate, improve, and provide the exceptional experiences you have come to expect from us. Bluewater Maribago is more than just a resort. It is a community of family and the sanctuary were unforgettable moments,” he added.
True to its commitment to providing world-class accommodations, pristine beaches, and unparalleled service, it recently unveiled its additional development—the six-story mid-rise building named “Sidlakan”, which is one of Ugarte’s first projects for Bluewater Maribago.
Sidlakan, which translates to “east” in the local dialect, promises to elevate the guest experience with its modern and stylish design.
The new building boasts 65 rooms, each thoughtfully appointed with amenities. Guests can also expect breathtaking views from their private balconies, perfect for unwinding and soaking in the resort’s idyllic ambiance.
With the addition of Sidlakan, Bluewater Beach Resort reaffirms its position as a leading destination for leisure and relaxation. The resort continues to set new standards for hospitality in the region and is poised for even greater success in the years to come.
