Top brands make beauty products accessible at SM Beauty event
The event, which celebrated creativity and self-expression as its core themes and featured 27 cosmetics and hair brands, attracted social media personalities, media members, and beauty lovers.
SM Beauty embraces each individual’s unique beauty and champions self-expression. Its mission is to foster diversity, inclusivity, and empowerment through beauty. And on July 27, it provided an extraordinary experience for beauty enthusiasts by hosting the So MUCH Color event at SM Mall of Asia’s Central Atrium.
Attendees enjoyed a lively and welcoming atmosphere. They had cocktails while exploring various activities. The Central Atrium turned into a colorful beauty pop-up space, with stations for guests to try and buy products from the participating brands.
Brands like YOU, Barenbliss, Dazzle Me, BYS, Flormar, BLK, Happy Skin, Issy, GRWM, Ever Bilena, Careline, Spotlight, Vice Cosmetics, Absidy, Orly, Sunnies, Pretty Secret, Fresh, Maybelline, Hued, Lavojoy, L’Oreal, Revlon, Tsubaki, Liese, Hairfix, Kiss New York, and Creamsilk showcased their latest collections offered at special event-exclusive prices.
SM Beauty also held the Lippie Lovers Sale from July 26 to 29. Customers enjoyed up to 50 percent off and buy one, take one deals on nearly 2,000 products at SM Beauty stores nationwide. A total of 3,000 lipsticks were sold during the three-day sale, proving that lipsticks are a favorite among Filipinos.
The “So Much Color” pop-up continued at the Mall of Asia until July 31, offering more chances to explore, shop, and enjoy exclusive deals.
