Sincerity Cafe and Restaurant has earned its reputation as a culinary landmark in Binondo over the years. Founded in 1956 by the Uy family, Sincerity has been serving authentic Chinese-Filipino cuisine for decades.
The restaurant’s history began with a small mami house established by Uy Mo Koan and Uy Lim Bee. Fellow vendors loaned them startup capital of P600 and stock to get them started. From these humble beginnings, Sincerity evolved into a renowned restaurant specializing in Amoy dishes.
It has become a favorite destination for families, friends and food enthusiasts seeking authentic Chinese-Filipino fare in a welcoming setting.
Diners flock to the restaurant, whether for a casual lunch or a celebratory dinner, to indulge in its mouthwatering offerings and soak in the rich ambiance of Chinatown.
Dining at Sincerity Cafe and Restaurant is more than just satisfying hunger; it’s a full sensory experience. From the vibrant colors of fresh vegetables to the tantalizing aroma of spices and sauces, every aspect of the meal is curated to delight diners. And of course, there’s the signature dish: the renowned Sincerity Fried Chicken.
No visit to the restaurant is complete without trying their legendary fried chicken. Crispy on the outside and tender and juicy on the inside, this iconic dish has become an obsession among food enthusiasts. Served with its special gravy sauce, it’s a testament to the restaurant’s dedication to quality and flavor. Some diners prefer it with banana or tomato ketchup.
Sincerity offers more than just its acclaimed chicken. Specialties include fired oyster cake, duck misua with Chinese herb soup, fried kikiam, fresh lumpia and the eight treasures machang. Customers can also enjoy a variety of pork, seafood, vegetable and beef dishes, along with noodles and other snacks. Bento meals, pancit sa bilao and catering services are also available.
Sincerity’s main store is now located at 519 Quintin Paredes St. in Binondo. It has branches in San Juan, Banawe, Lucky Chinatown Mall, Robinson’s Magnolia and Megamall. Customers can also place orders via FoodPanda, GrabFood or by calling the restaurant or contacting them on Viber.
Whether you’re a longtime patron or a first-time visitor, a meal at Sincerity is an experience to savor. So next time you find yourself in Binondo, be sure to visit Sincerity Cafe and Restaurant and discover the flavors that have made it a beloved institution in the heart of Manila’s Chinatown.
