For the seventh consecutive year, Jordan Brand will outfit the league’s stars for the 2024 NBA All-Star Game in Indianapolis, which is now available for purchase at the NBA Stores in SM Megamall and SM Mall of Asia and at NBAStore.com.ph.
The Jordan Brand NBA All-Star 2024 uniforms, which feature Nike Dri-FIT ADV technology, will make their on-court debut at the 73rd NBA All-Star Game on Sunday, Feb. 19 at 9 a.m. PHT in Indianapolis airing across One Sports, NBA TV Philippines and Pilipinas Live in the Philippines and reaching fans in more than 200 countries and territories in more than 50 languages.
In the return of the East vs. West format, the uniforms celebrate the league and rich basketball history of Indiana. The 2024 NBA All-Stars will also be outfitted in Jordan Brand old-school, Hoosier-inspired warm-ups.
Designed from the idea that basketball was raised in Indiana, the uniforms are rooted in a nostalgic, heritage look that feature a tonal twist on the classic red and blue uniforms with cream lettering. The pinstripes are inspired by the iconic Pacers uniforms in the late 1990s and early 2000s.
Design details include the following:
• The 2024 NBA All-Star logo is featured prominently on the front of the jersey under “All-Star,” which weaves in racing stripes to pay homage to the host city.
• The five stars on each side of the jersey represent the five players on each team playing on the court at any given time.
• The logo is also featured on the side of the short with a large circle around it, honoring downtown Indy’s Monument Circle which surrounds the proud Soldiers and Sailors Monument at the center of the “Circle City.”
• The six stars rotating the NBA All-Star logo on each side of the short represents the 12 All-Stars on each roster.
• “73rd Annual” is highlighted on the jersey as the anthem graphic above the black jock tag.
• The “ASG” ligature mark on the belt buckle is inspired by the graphical origins of basketball.
