In Cuba, the home of salsa, young people are being seduced by a music phenomenon from a place that could hardly be more geographically – or ideologically – remote.
K-pop, the South Korean sensation that has already swept over much of the rest of the world, has made it to the shores of a communist isle that once banned the music of the Beatles.
“I am myself (with) K-pop. I can free myself,” said afficionado Mikel Caballero, a 17-year-old who like many of his peers, spends hours each week perfecting the carefully choreographed paces of South Korean sensations like BTS and Blackpink.
Since Cubans gained access to the mobile internet just five years ago, much has changed in a nation where the one-party state nevertheless retains a firm grip on many aspects of life.
There are ride and food-delivery apps, social media, and access to some entertainment sites such as YouTube.
Some Cubans now celebrate Halloween, one of the most quintessential festivals of the United States – which has held sanctions against Caribbean nation for more than six decades.
Alejandro Achin, 21, said K-pop “is a completely new experience” for Cubans, who are “used to always the same rhythm, the same routine” of salsa and Reggaeton.
In 2019, Achin realized a personal dream of performing in Seoul after winning an amateur K-pop competition with his group in Havana.
For Hohyun Joung, who teaches at a South Korean cultural and language center which opened its doors in the Cuban capital last year, K-pop has a universal appeal that transcends politics.
“In Korean songs… most of them express the concerns of young people, what they think, their concern about the future,” the South Korean national told AFP.
The center where she teaches with four Cubans has 150 students and not enough space to admit more as the appetite for everything South Korean just keeps growing.
Student Ia Gonzalez, 20, has been learning Korean at the center for several months and gets excited every time she recognizes a word in some of her favorite K-pop songs.
“Korean is not difficult. There are difficult parts, but when you really love what you’re doing, you invest impetus and passion and you can learn,” she said.
