NYMA, the leading talent management division of KROMA Entertainment, has recently unveiled its latest additions to its roster of talents: Christian Bautista, Eric Nam, Jamie Miller, Abi Marquez, and Lester “Buji” Babiera.
Each artist brings unique skills and appeals to diverse audiences, contributing to NYMA’s rapid rise in the entertainment industry according to the agency’s head, Kat Bautista.
Speaking to Manila Standard Entertainment, Bautista expressed that the agency’s longstanding vision has always been to showcase local talents on a global stage. She emphasized the significance of enhancing the entertainment landscape in the Philippines.
A crucial part of their strategy involves taking care of fan clubs, ensuring they have direct access to their favorite artists.
“Our vision remains unchanged – to propel our talents to international recognition and turn them into household names. We collaborate with exceptional talents to enrich the local entertainment scene together,” Bautista stated.
She also underscored that NYMA is not veering off in a different direction; rather, the agency is continually evolving. Witnessing NYMA’s remarkable growth in just a year and a half has been truly incredible.
Short for “Now You Must Aspire,” NYMA aims to revolutionize the industry by nurturing trailblazers to break through all media spaces. Originally envisioned to bring Filipino entertainment to the world, NYMA has grown to represent global talent in the Philippines.
Partnering with EN Management, an independent management and entertainment company founded by Eddie Nam and home to numerous global talent, NYMA has also successfully signed two of today’s biggest global musical celebrities— K-Pop superstar Eric Nam and pop singer-songwriter Jamie Miller.
Korean-American Eric Nam is a singer, songwriter, actor, podcaster, and TV personality. With a remarkable discography that includes chart-toppers like “Echo,” “Honestly,” and “Can’t Help Myself,” Eric has made a name in K-Pop and beyond. He has earned numerous accolades, including being Man of the Year by GQ Korea in 2016, Forbes’ 30 Under 30 in 2017, and YouTube Music Global Trending Artists on the Rise in 2019.
As he visits Manila for the third time to promote his highly anticipated single “House on the Hill,” Eric is determined to showcase his diverse artistry to his loyal fans.
On the other hand, Jamie Miller, currently based in Los Angeles, has gained significant acclaim for his song “Here’s Your Perfect” and as the opening act for Jesse McCartney and Calum Scott’s world tours. With over one billion global streams across digital streaming platforms and a new hit single “Maybe Next Time” (racking up 15M+ views on TikTok and 1.5M+ streams within the first few days of its release), Jamie has come so far since his third-place finish on “The Voice UK” in 2017.
Driven by his immense love for his Filipino admirers and appreciation for Filipino talent, Jamie has performed with Morissette, released a remixed version of his latest single with Moira Dela Torre in partnership with Universal Music Group, and openly expressed his wish to collaborate with SB19’s Stell.
