Lacoste embraces unbeatable style and irrepressible energy as it proudly unveiled the all-new L003 Neo at its recently opened store in Foot Locker, Glorietta 3. Sneakerheads and fashion enthusiasts alike joined the launch, including professional volleyball player Dennise Lazaro-Revilla rocking the L003 Neo in Neon Yellow colorway, rapper Al James wearing the All-black colorway, and model Jessica Yang flaunting a Monochrome Pink colorway.
The immersive event aptly demonstrated the multifaceted nature of the footwear, redefining fashion norms while highlighting its versatility through a virtual catwalk, tennis, and rhythm game.
The L003 Neo nods to the pioneering achievements of founder Rene Lacoste, all whole breaking rules about how fashion and sport can and should mix. It is a fresh vision for the future that takes the conversation somewhere totally new.
L003 Neo is a boundary-breaking moment, an inspiration for a new kind of sneaker. A key inspiration comes from the tennis ball—which bounces across lines, across divisions, across time, always moving, pinging its way around the court, to embrace constant change, constant innovation, bold acceptance, and radical modernity. The shoe is similarly energetic—moving from court to street, from sport to fashion, from what came before to what comes next.
This dynamic lifestyle sneaker has a neoprene and mesh upper, intricate lace fastening, eye-catching perforations, and bold Lacoste branding on the side. Additionally, the crocodile shines from the side heel. The shoe is grounded by a very modern chunky outsole.
The L003 Neo comes in a hero colorway of neon yellow, which nods to the dynamism of the tennis ball and to Lacoste’s rich history as a sporting leader. To ensure maximum choice, there are also various other bright and sleek options—including stylish monochrome pink and turquoise for women—and classic tones, including all-black and timeless khaki for men.
The shoe comes to life in a vibrant campaign starring L003 Neo ambassadors, K-pop singer Jeon Somi and rising supermodel Pak Jinyoung.
Lacoste dares to play boldly and uniquely when it comes to uniting fashion and sport. The new L003 silhouette merges the best elements of both worlds, clashing and mixing details, references, and heritages into new and surprising shoes, designed for modern living. The goal is to redefine codes and embrace fashion, all while celebrating the technical brilliance of sportswear and the culture of the court. With the L003 Neo, there is the comfort of performance-wear, and, simultaneously the character and conceptuality of high fashion footwear.
In the Philippines, the L003 Neo is available in Lacoste stores, online at lacoste.com.ph, and at Foot Locker.
