American sportswear brand Under Armour launches its latest footwear which was designed based on Stephen Curry’s on-court play.
The Curry 7 is made of technologies that promote energy return and movement fluidity.
“Like a lot of players, I’m always working on movement and fluidity, my range of motion, and how I can be more efficient with my footwork and balance,” shared Curry.
While developing the two-time MVP’s seventh signature shoe, the Under Armour design team worked to match his innovative style of play thereby making all players better on-court.
Paul Winsper, Under Armour vice president of Athlete Performance said, “We are constantly analyzing data around Stephen’s game and use those insights to inform his footwear each season.”
The design team took the data from Curry’s one of-a-kind game and started working from the inside out when ideating on the Curry 7.
The data pointed to a need for a system that would be as dynamic as the baller’s on-court play, but adaptable to any athlete; enable anyone in the shoe to cover more ground, respond faster, and stay quicker longer.
The result is the unique combination of two proprietary and acclaimed Under Armour foam technologies—UA HOVR and Micro G.
According to Under Armour designer Leon Gu, “The Curry 7 is the first Under Armour Basketball shoe to combine the UA HOVR and Micro G cushioning technologies, and the first Curry signature shoe to feature Micro G.”
“We started with UA HOVR foam at the top and then added Micro G at the bottom. Both materials are separated and perfectly balanced by the flexible plate. UA HOVR foam is made up of several layered materials that provide reinforcement in zonal areas for comfort, stability, and mobility. Micro G is bouncy and responsive. The combination allows for extra lift and energy return.”
“Key for me when we were building the Curry 7 was the combination of energy return from UA HOVR and responsiveness underfoot for quickness on-court,” said Curry.
The Curry 7 is available at Under Armour stores in SM Mall of Asia, SM Megamall, Bonifacio High Street, Greenbelt 3, and Trinoma.
