For filmmaker Chris Cahilig of Insight 360 Films, there’s no specific formula when it comes to making a movie that will be commercially successful. What’s imperative is for the film to have integrity and be of good quality.
“There’s no formula in making it big at the tills, that’s why we just deliver the best story and we just let the audience decide whether or not we’ve presented a good film,” Cahilig told reporters during a press conference held at Limbaga 77 in Quezon City.
“It’s a couple of weeks away from the love month. We’re presenting a pre-Valentine special. We believe people have missed a good romcom so our film is a nice opening for the year. Walang bastos, hubaran, children can watch it. Malalim ang pelikula, people can learn a lot of things from the narrative. We talk about love, nature, and family,” he added.
Mia, the title of the film, is helmed by award-winning director Veronica Velasco and stars Coleen Garcia and Edgar Allan Guzman.
To date, the official trailer, which was launched last Nov. 11 on various prominent YouTube and Facebook channels, has become viral, garnering over six million organic views on Facebook, and close to 500,000 on YouTube.
Comments on the different sites also show how Mia is truly one of the most anticipated films of 2020, citing the exceptional on-screen chemistry of its lead actors Coleen and EA, its relatable plot, and its arresting cinematography by Noel Teehankeethat observers noted as comparable to Hollywood and South Korean films.
Netizens also expressed their love for the film’s official soundtracks titled “Sa Iba Na Lang” performed by duo B.O.U. and “Ikaw Na Nga Talaga” by 1:43. Both songs were written by Jayson Dedal and arranged in Sonic State Audio Studio.
Produced by Chris Cahilig in partnership with Viva Films, Mia tells the tale of a self-destructive alcoholic, Mia (Coleen), a doctor struggling to heal from the tragedy of her fiance’s death, and Jay (EA), who transforms mined-out land into rainforests.
With its screenplay co-written by Velasco and Jinky Laurel, the film shows that conflict can sometimes lead to something beautiful, as Mia and Jay’s clashes also show that their chemistry is undeniable.
“The humor of the film is for everybody. Any age group can easily relate to our film,” said Coleen.
Apart from the acting prowess of the lead actors, netizens are also intrigued by the film’s unique and realistic take on love and healing, and are eager to watch the movie to see how the story will unfold.
Other cast members include Yayo Aguila and William Martinez, Billy Crawford, Star Orjaliza, Jeremy Domingo,Sunshine Teodoro, Pau Benitez, and Xenia Barrameda.
Two days prior to its much-awaited showing on cinemas nationwide on Jan. 15, Mia will hold the National Mia Day at the Cinema 1 of SM Megamall where lucky women named Mia will be given free tickets to attend the film’s special screening.
The cast and crew lead by Coleen and EA will likewise be holding a series of mall shows in SM Dasmarinas (Jan. 11) and Fishermall Malabon and Quezon Avenue (Jan. 12).
