True, a Filipino-made company with 18 years of Research and Development, has launched a range of batch essentials for men who live an active and healthy lifestyle.
Leading the way is the True Men 3-in-1 wash for hair, body, and face, just perfect after a pick-up basketball game, tennis or fitness workout.
Specially formulated to address male skin which is 20 percent thicker than that off females and has more hair follicles and their associated sebaceous gland which makes it generally oilier.
True Men products offer gentle ingredients but are tough on the efficacy
True is a mission-driven brand focused on leading the movement of clean products in the Philippines.
Cianan Corp., the team behind the True brand, is dedicated to creating thoughtfully formulated, safe, and effective personal care and household care products.
The brand’s mission is to encourage each customer to make product decisions consciously by reading the labels and is driven by its values of transparency, honesty, and a deep sense of purpose around what matters most to its discerning consumers: their health, their families ,and their homes.
The brand’s initial range of products is its True Natural & Clean line because at True, natural may not necessarily be good so they go a step further in curating these ingredients to make sure that they are also clean.
Clean ingredients are free of harmful health effects like hormone disruption, cancer, and skin irritation. Beyond that, True cares for the overall environment, prioritizing ingredients that are ethically sourced, of nonanimal origin, cruelty-free ,and are sustainably sourced, wherever possible.
In a nutshell, True’s Natural & Clean line features bath essential products that can be used without risking your own health. The ingredients list contains only safe materials, without any mystery ingredients, and more importantly does not claim to be something that it’s not.
Other products include True Women, True Baby, True Kinder, and True Kids.
