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Saturday, November 23, 2024

Phoenix banking on brand franchise to sustain growth

Phoenix Petroleum Philippines Inc. is banking on franchising to support its growth, a top executive said Thursday.

Phoenix president Henry Albert Fadullon said franchising is a proven business model, especially for small and medium enterprises.

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“By being our business partners, we provide a readily available and proven business model that will help our franchisees—whether it’s through access to information and market studies, business development aspects and strategies, training sessions, state-of-the-art technology and access to rewarding Phoenix business portfolio,” Fadullon said.

He said Phoenix’s wide range of products, services and business opportunities guarantee success because of profitable investment returns and the creation of jobs and opportunities to communities.

He said as Phoenix continued to grow as a multi-industry consumer brand, it solidified its newest retail concept called the Phoenix Block.

Phoenix Block is a multi-purpose retail complex featuring a Phoenix gas station, FamilyMart convenience store, Phoenix SUPER LPG Hub, an Autoworx Plus automotive care shop, Posible digital payments and Limitless digital transactions.

“We have been a staunch supporter of PFA [Philippine Franchise Association] in nurturing businesses, supporting franchisees and enabling SME growth,” said Fadullon.

The company helps aspiring entrepreneurs bring their best ideas into successful business ventures. It provides various franchising opportunities ranging from gas station lubricants to convenience retail stores.

Phoenix and PFA recently concluded the online business matching sessions in Mindanao, which successfully gathered virtual attendees in the region.

The two-day virtual event brought together the country’s best franchise brands from the food, retail and service industries. It targeted clients based in Mindanao who may be interested in franchising opportunities and starting their business networks in the region.

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