To end an almost three-month campaign, the world’s largest and fastest growing gym franchise, Anytime Fitness, held its biggest Battle of the Purple Warriors event to date.
Held last Dec. 07, at the Music Hall, SM Mall of Asia, the annual Battle of the Purple Warriors gathered six contending teams from different Anytime Fitness branches across the country.
Battle of the Purple Warriors
An inter-club competition facilitated by Anytime Fitness, Battle of the Purple Warriors is a one-day event dedicated for the toughest members and coaches vying for the top honor. This year, six qualifying teams from AF Ecoland, AF Santa Rosa, AF Bacoor, AF Shaw Boulevard, AF Maginhawa, AF Cubao, battled it out in an exciting series of challenges and obstacles ending in a bittersweet final round.
Search for the Purple Champion
As the “fastest-growing fitness franchise of all time” on a global scale, Anytime Fitness always stays true to its brand values—to provide a safe space where everyone can be themselves without any judgments, intimidation, or discrimination. With over 4,000 gyms spanning six continents and well-maintained facilities which feature top-quality exercise equipment, the fitness behemoth has recently launched ‘The Search for the Purple Champion,’ a movement that aims to spark inspiration through fitness stories from Anytime Fitness’ club members.
During the event, Anytime Fitness revealed their ultimate Purple Champion alongside the winning team for this year’s Battle of the Purple Warriors.
Anytime Fitness Asia’s Chairman, Maurice Levine, who was also present during the event mentioned how important it is for the brand to cultivate this kind of culture.
“Truly, teamwork makes the dream work. Our customers are our top priority, and same goes for our staff and members. I hope that the annual Battle of the Purple Warriors continue to inspire our club members and coaches. You are our backbone! Let’s continue to make Anytime Fitness a fun and friendly environment for everyone,” said Maurice.
The Battle of the Purple Warriors and Search for the Purple Champion was presented by My Daily Collagen, in cooperation with Huawei, Hoka One One, The Finix Corporation, Lightwater, and Red Planet Hotels.
For more details, visit www.anytimefitness.ph and Anytime Fitness Philippines on Facebook.
