In a child’s eyes, no one builds the image of true love more than their fathers. From the time they wereborn to the time he walks her down the aisle, the glow of fatherhood is one that will always shine through his daughter’s heart.
This June, the country’s no. 1 fast-food chain, Jollibee, and creative agency, McCann WorldGroup Philippines, once again celebrate the joy and love that all dads give to their families, with a special Kwentong Jollibee Father’s Day video that honors all the sacrifices and dedication exemplified by a great father.
Directed by Joel Ruiz, “First Love” is both a prequel and a sequel to one of the episodes in one of this year’s Kwentong Jollibee Valentine’s Day episodes. The story follows a young girl and her message of gratitude to her father.
Jollibee brings to light the truth of the importance of a positive father-child relationship in a child’s life – for both sons and daughters. For daughters, fathers can have a great impact and even determine whether or not she develops into a strong, confident woman. A father’s influence in his daughter’s life shapes her self-esteem, self-image, confidence, and opinions of others, including future partners.
Watch Kwentong Jollibee’s Father’s Day episode “First Love” on Jollibee’s official Facebook page and YouTube channel.
In time for this year’s Father’s Day celebration, everyone is invited to bring their beloved father along with the whole family for a langhap-sarap blowout at Jollibee. From June 14 to 16, customers who purchase a 6-piece Chickenjoy Bucket will get a FREE Cheesy Yumburger while every purchase of an 8-piece Chickenjoy Bucket comes with two FREE Cheesy Yumburgers. Promo applies for take-out, drive-thru, and delivery transactions.
