Grammy award winner J Balvin injects his colorful and eclectic style in a 42-piece capsule collection he designed with American fashion label Guess.
Hailing from Medellín, Colombia, J Balvin, or José Álvaro Osorio Balvín, leads the second-generation reggaetón revolution propelling Latin Urban music to unprecedented global success.
Since his breakthrough in 2014, he has quickly notched 12 no. 1 Latin singles, more than 50 million social media followers, and over 11 billion total YouTube views.
J Balvin is seen often wearing bright colors and dyeing his hair. Each piece in the collection, dubbed Vibras, named after his chart-topping album, showcases his colorful, risk-taking aesthetic.
“Everything in this capsule is very ‘90s Miami inspired,” said J Balvin. “The collection is about ‘Vibras,’ nice energy, nice vibes; just smile and that’s what we need, all love.
He added, “Partnering with Guess and designing my first collaboration with a global brand has been a dream, and this really is just the beginning.”
Vibras consists of a selection of ready-to-wear and accessories for men and women.
The women’s collection offers a series of oversized cut-off cropped tees, bodysuits, bandeaus, tank tops, and track pants in red, yellow, white, hot pink, and green hues. Matching color-blocked cut-off denim shorts and vest in royal blue, golden yellow, deep red, and green are the stand out pieces of the capsule collection.
The men’s collection also offers color-blocked denim and vibrant track suits that lend a relaxed feel. Oversized men’s tees dipped in red, yellow, and green tie-dye are seen alongside multi-striped shirts stamped with the “VIBRAS” album artwork; they pair well with the kickboxing shorts.
In addition, the collection offers a variety of swimwear for both men and women in a bright and bold color palette that can be accessorized with 12 eyewear styles, socks, and a multi-color color-blocked fanny pack with a checkerboard guitar strap.
“J Balvin is full of life and good energy. The entire collection is about vibes and what he represents to the culture and the music. Watching him express that through the Guess lens in the campaign and his influence on the clothing and colors was transformational,” enthused Nicolai Marciano, director of brand partnerships for Guess, Inc. and Guess Jeans USA.
The Philippine launch of the Guess Vibras collection was attended by Guess girls Jessica Yang, Bea Marin, Sirene Sutton, Kim Cruz, Kim Ross, Roxanne Barcelo, Issa Pressman, and Guess guys Will Devaughn, DJ Ron Poe, Kerwin King, Louie Sison, and Sky Yang.
The collection is now available at Guess outlets in Glorietta, SM Megamall, TriNoma, Robinson’s Ermita, Ayala Alabang Town Center, and Ayala Cebu.
