German luxury label Hugo Boss has been tapped to become the official outfitter to the entire Porsche motorsports team as they enter Formula E circuit this year.
The shared passion for racing, and a fascination with perfect design and innovation inspired the creative minds at Hugo Boss to produce the “Porsche x BOSS” capsule collection. Its standout features include premium leather and wool materials presented in the Porsche and Hugo Boss colors of silver, black, and red.
Beginning in March, a range of menswear styles from the debut capsule collection will be available online and at BOSS stores.
“Hugo Boss and Porsche are both synonymous with outstanding innovation and consummate quality,” commented Mark Langer, chief executive officer of HUGO BOSS AG. “We have been working successfully with motorsports over recent years and decades. That is why, with the future-oriented Formula E, I am especially pleased that we are taking our cooperation to a new level.”
For his part, Porsche AG chief executive officer Oliver Blume said, “Formula E is an exceptionally attractive racing series. It offers us the perfect environment to strategically evolve our vehicles in terms of efficiency and sustainability. We’re looking forward to being on board in the 2019/2020 season. In this context the renowned fashion group Hugo Boss represents the perfect partner to outfit our team.”
In the Philippines, BOSS is located at City of Dreams, Greenbelt 5, Rustan’s Shangri-La, Rustan’s Cebu, Shangri-La East Wing, and 158 Designer’s Blvd. Newport Mall.
