While shoppers in Manila enjoy a series of fun activities and delightful performances at Rustan’s Makati and Rustan’s Shangri-La during the luxury shopping destination’s Christmas campaign launch, the enchanting start of the holidays was also felt by the residents in a town in Isabela.
In partnership with Go Share organization and the Armed Forces of the Philippines Northern Luzon Command, Rustan’s led an all-in-one bayanihan program in Dinapigue, a town located along the coast of Isabela.
Dinapigue used to be a thriving mining town, but its main and biggest source of income has dried up, signaling a time for the people to leave Mother Nature to replenish her gifts. With not a lot of sources for income, the locals including the indigenous katutubo are left in need of basic necessities like food, shelter, clothing, and medical assistance.
Rustan’s, with the help of Go Share, a non-profit, non-secretarian, and non-political organization, worked with the Northern Luzon Command to help bring volunteers and stakeholders to hard-to-reach areas, carrying along with them donations and supplies.
Rustan’s Children’s Department gave toys, clothes, and shoes to the children of Dinapigue.
The Northern Luzon Command, on the other hand, offered medical and dental aid, as well as training for first aid response to make sure the katutubo and locals of Dinapigue are ready in case of a calamity. Almost 4,000 people benefitted from the activity.
