ABS-CBN Corp. and GMA Network Inc. both claimed higher television ratings for the month of July.
ABS-CBN Corp. said it remained the undisputed number one television network in the country as it pulled in more viewers nationwide compared to other TV networks in July.
ABS-CBN said it garnered an average audience share of 44 percent or an eleven-point lead over GMA’s 33 percent, according to data from Kantar Media.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population.
ABS-CBN was also the TV network of choice for households in Metro Manila, where it scored an average audience share of 42 percent against GMA’s 28 percent. It obtained 39 percent against GMA’s 37 percent in Total Luzon and garnered 51 percent against GMA’s 26 percent in Total Visayas. ABS-CBN booked 53 percent against GMA’s 26 percent in Total Mindanao.
GMA, meanwhile, said it widened its lead over ABS-CBN in nationwide television ratings based on the latest data from Nielsen TV Audience Measurement.
GMA posted an average total day people audience share of 41.8 percent in the National Urban Television Audience Measurement in July, beating ABS-CBN’s 36.7 percent.
GMA strengthened its lead in the morning block, registering a 38.6-percent people audience share against ABS-CBN’s 34.9 percent.
GMA also posted a bigger margin in the afternoon block with 43.4 percent, while ABS-CBN managed to get 35.9 percent.
In the evening block, GMA was ahead of competition with an average of 42 percent versus ABS-CBN’s 38 percent.
The network continued its dominance in the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.
