After bringing and staging world-class musicals in the country, Globe Telecom, through Globe LIVE, is set to revitalize the local music industry by partnering with Elements Music Camp, a platform that develops talented local singer-songwriters for global audience.
Joe Caliro, Globe senior advisor for Creative Marketing & Multi Media Businesses, said that the value of Globe is to ensure that the partnership with Elements Music Camp will produce talents that will cater to the global market.
“The Philippines is full of musical talents and we should discover and prepare them globally. The world has become smaller because of the Internet. Music distribution has evolved from record bars to online music streaming distribution, such as Spotify andYouTube among others, and this is where Globe comes in,” Caliro disclosed.
Caliro added that Globe LIVE would bring in five multi-awarded and world-renowned record producers for this year’s Elements Music Camp, who, along with five local mentors, would choose the next global Filipino record artist. Among the international record producers involved in the camp are Bernard “Harv” Harvey, who has produced tracks for Justin Bieber; Bassie Blue Hamilton, who has also worked with Usher, Justin Bieber and Bruno Mars; Steve Lillywhite, who has produced for U2 and Dave Matthews Band; Def Jam Records SVP Head of A&R Ernest Clark, who has produced for Big Sean, Nicki Minaj, John Legend, and Justin Bieber; and EDM pioneer Ferry Corsten, who has worked with Benny Benassi, DJ Tiesto, and Armin van Buuren. Also back are Elements mentors Ebe Dancel, Gabby Alipe, Quest, Jungee Marcelo, Jimmy Antiporda, Thyro Alfaro, Jay Durias, and Audie Gemora.
The support for Elements Music Camp shows Globe and its original production arm, Globe LIVE’s active involvement and dedication in helping develop talented local artists in the music industry, and as leading entertainment provider in the country, the only brand that provides the tools to support obsessions and superfandoms to “Create. Unstoppable Love.”
“We want to create the venue for talented local musical artists to showcase their craft, assist them, nurture and curate their creative products, and help them bring their music out to the world and hopefully, discover the next great, big thing in Original Pilipino Music,” Caliro explained. “We’re excited to leverage our association with Spotify for Elements. Spotify is one of the best platforms for new artists to be discovered and showcase the 10 songs that will be produced at the camp.”
The Elements Music Camp was founded by Twinky Lagdameo, acclaimed composer Ryan Cayabyab, and businessman Julio Sy Jr. in 2010.
Previously the camp focused on three important aspects: technical, creative and business with the mentors belonging to the top tiers of the industry. The mentors talked about a wide range of topics including Philippine music history, music theory, lyric writing and musical arrangement.
“This year, we’re focusing on the technical aspect of creating songs and help the inherent talent of the Filipino singer-songwriter and move it to the level where we feel we could make it into something that is with universal appeal,” Lagdameo shared.
The 5-day training and development workshop will include an on-site practical teaching and application in mobile recording studios and includes lessons from some of today’s best local music artists: singer-songwriter Clara Benin, known for songs including “Tila,” and “Closure;” singer-songwriter and visual artist Reese Lansangan; and independent composer and musician Bullet Dumas, among others.
With Globe at the helm and co-presented with FrontRow, the artists and producers will get leverage through Globe’s partner platforms such as Spotify, Facebook, and YouTube, so more people can experience the content and the music created through the camp.
This year, 10 aspiring music artists will snag a chance to get into the Elements Music Camp. Selection is open for all musicians/songwriters nationwide (aged 21 to 35), including previous Elements alumni.
Before being selected, applicants will go through a rigorous screening process after which, the team of ten highly-rated, multi-awarded record producers—five local and five international—will select the final ten campers. Campers will then be mentored and closely taught in a 5-day music camp, using sophisticated mobile studios.
To kick-off the celebrations, there will be a reunion concert featuring past mentors and campers such as Ben & Ben, Bullet Dumas, Ebe Dancel, Joey Ayala, Nyoy Volante, and many more, on July 21 at the UP Theater. Fans should also watch out for a series of videos by Globe Studios following this year’s campers as they go through the mentorship program.
For interested, aspiring, and/or unsigned singer-songwriters, they can submit a demo and fill out the application form at glbe.co/jointhecamp. Application period is until July 31.
For more about Globe Telecom, visit www.globe.com.ph.
* * *
The country’s youth can meet their full potential only if the government can protect not only their physical well-being, but their mental health as well.
So said Rep. Karlo Nograles, who added that the growing number of young people committing suicide was “a disturbing trend that should be arrested immediately.”
The Davao City lawmaker said that President Rodrigo Duterte’s recent signing of the Mental Health Act into law was the all-important first step that should spur officials of all schools and local government units nationwide to recognize troubled youth before they allow their desperation to lead them to do the unthinkable.
“The Department of Education, the Commission on Higher Education, and the Department of Health should create a program that can prevent our students from harming themselves,” Nograles said.
Local government units as well as the Department of Social Welfare and Development should also play major roles in the program, he added.
According to Nograles, the guidance counseling programs of both private and public schools should be strengthened, with a focus on peer counseling.
President Duterte signed last week Republic Act 11036 or the Mental Health Act, which integrates mental health in the general healthcare system.
As a young lawmaker himself who serves as chairman of the House committee on appropriations, Nograles has a number of laws benefiting the country’s youth under his belt. These include the landmark Republic Act 10931, also known as the Universal Access to Quality Tertiary Education Act which provides free tuition up to college level. He also filed a bill that would regularize and grant full benefits to all barangay officials, including Kabataang Barangay officers.
