BALI, Indonesia—Discovery announced Wednesday plans to launch Discovery Kids, a digital subscription service for kids. Discovery Kids in the Philippines will be rolled out as a mobile, tablet and TV app to other markets in Asia and beyond.
Designed especially for kids, Discovery Kids promises an enriching watch-play-learn experience. The service features favorite characters that kids already know and love, along with classic and reimagined shows from the Discovery content library, new original games and books designed to spark curiosity and drive children’s engagement in the world around them.
Kids can jump seamlessly between watching and playing in a safe environment that kids will love and parents can trust.
“The Philippines is a market embracing digital innovation and is a great test bed for our digital first kids service. We are harnessing our Discovery Kids experiences in Latin America and Asia to launch a digital first Kids service in this dynamic market,” said Discovery Networks International president and chief executive JB Perrette.
