With her hair in high, 50s-style ponytail, nude-brown lips and sharp eyebrows, and a Coach leather bag in her hand, Selena Gomez exudes a vibe that is cool and sophisticated.
The 25-year-old singer/actress stars in Coach’s latest campaign, featuring the key bags from the spring 2018 collection. The campaign pictures Gomez resting on a window ledge in a loft with a quintessential pre-war fire escape and the iconic Empire State Building in the background.
“The Coach girl is real—she’s riding the subway or, this season, hanging out in her cool NYC apartment. Selena has a warmth that’s special—there is also an authenticity and realness to her that brings the campaign to life,” explains the campaign’s creative director, Stuart Vevers.
To achieve this vision, Coach brought together its long-time team of collaborators: photographer Steven Meisel, stylist Karl Templer, creative director Fabien Baron, makeup artist Pat McGrath, and hair stylist Guido Palau.
Selena’s makeup, according to McGrath, accentuates her natural beauty and her innate sweet, down-to-earth personality. While Palau had a great time styling Selena's “gorgeous hair.”
The campaign consists of five images with Selena carrying key bags from the Spring 2018 collection, including the Parker, an all-new silhouette with handles that convert to a shoulder strap. The lightweight style is crafted in quilted nappa leather with bold colorblocking and rivets for a graphic touch. The Parker bag launches this month. A version in Coach’s Signature Canvas and smooth leather with a Tea Rose turnlock closure will launch later in the season.
