For celebrity parents Doug and Chesca Kramer, nothing is left to chance when it comes to their kids Kendra, Scarlett and Gavin – especially when it comes to their teeth.
“Every product we use in the house for the children is carefully chosen, just so we know we are getting the best for them. And we are just so thrilled that we have the perfect toothpaste for them in Hapee Kiddie and Hapee Buddy,’’ say Doug and Chesca.
Team Kramer has found the perfect ally in Lamoiyan Corporation, the first ever fully-owned Filipino company to successfully penetrate the toothpaste industry, as the celebrity brood signs up to be the poster family for Hapee Kiddie, Hapee Buddy and Gumtect. The perfect toothpaste for children aged 6 to 12 years old, Hapee Buddy is the newest addition to Lamoiyan’s Hapee toothpaste line which includes Hapee Kiddie and Gumtect. It has Calcium that strengthens the teeth enamel and Vitamin C that promotes healthy gums. Its kiwi flavor is perfect for kids and provides overall mouth freshness.
“Team Kramer embodies the perfect Filipino family. They really value family bonding time and what it means to get together everyday to keep the family ties strong, and that’s what we want brushing teeth to be—a family practice,” says Joel Pedro, chief operating officer of Lamoiyan Corporation.
Chesca is just too happy to speak for the Hapee Kiddie line. “Needless to say, Doug and I only want the best for our kids. Hapee Kiddie and Hapee Buddy protect and give us the oral care that our kids need,” says Chesca at the media launch held at the Mind Museum in Taguig City.
For kids two to five years old, brushing teeth is more enjoyable with Hapee Kiddie toothpaste with its gel formulation that comes in seven exciting flavors: Strawberry Bloom, Tutti Frutti Twist, Orange Squeeze, Apple Crunch, Juicy Grapes, Bubblegum Pop, and Cookies and Cream Ahoy.
Lamoiyan has also come up with Hapee Baby Infant Toothgel, a special formulation for babies from four to 24 months old that gives cavity protection for baby’s milk teeth without the sugar and added artificial colors of a regular toothpaste.
Filipinos can also get their dose of therapeutic oral care with Lamoiyan’s new and improved Gumtect line, which has two variants. The Gumtect line is specially formulated to care for weak and bleeding gums and helps prevent the occurrence of mouth sores or singaw and pangingilo.
The only gum care brand with Gumshield +, Gumtect Gum Care toothpaste stimulates the growth of new tissues for faster wound healing, soothes and moisturizes gums, reduces inflammation, and inhibits bacterial growth.
Meanwhile, Gumtect Sensitive Toothpaste helps relieve pain from sensitive teeth or pangingilo with its Dynamic Desensitizing System that helps prevent the pain caused by sensitive teeth as it protects the exposed dentin of the teeth. The Gumtect Sensitive Mouthwash, the first Filipino-made mouthwash, is clinically proven to enhance relief from hypersensitivity. It is alcohol free and aids in preventing cavities without causing any burning sensation.
Gumtect also has a new look that makes it more appealing to the modern taste of the market, but still appearing therapeutic.
“As we age, we experience gum problems like singaw and pangingilo, and these hinder us from enjoying our day to day activities,” explains Chesca. “Now that we’re using Gumtect, we have more time to spend with our lovely kids.”
With products for every need of the Filipino family, Lamoiyan aims to protect the radiant smiles of the happiest people in the world. “We continue to be the everyone’s go-to brand and strive to put our high quality oral care products in every Filipino home,” Pedro remarks.
