A sporting venue inspired façade, a Shoebase at Centerfield, a Team Room with a locker room feel, cutting edge athletic footwear and sports apparel like the warp knit collection.
“Impossible is Nothing,” as they say with Adidas, and Sports Central’s new adidas HomeCourt Concept Store on the ground floor of SM Megamall A brings together innovative design and innovative retail.
The 279-square meter new store is designed as a retail space where consumers can experience the excitement and thrill of the game, and feel the energy of the fans. Customers are welcomed by a bold and distinctive Arena Facade, similar to the entry points of many sporting venues for adidas. Window displays let customers know the latest campaigns of the brand.
The heart of the store is what adidas calls “the Shoebase at Centerfield,” the prime spot where customers can check out the latest footwear across all sport categories in different formats.
The concourse, surrounding the Shoebase, is where adidas categories and sub-brands set up shop and engage with consumers. Instead of flashy designs, wall fixtures are simple metallic frames that leave the products to stand out on its own.
Another highlight is the Team Room, a themed changing area that elevates the fitting experience with a team locker room vibe, allowing customers to feel like they’re part of the team. They are certainly in good company, as it also features adidas key athletes like Caroline Wozniacki, Damian Lillard and James Harden and their journey from their humble beginnings, giving consumers a deeper connection with and understanding of adidas.
The new adidas HomeCourt Concept Store is a sports lover’s dream destination with its wide selection of the trendiest and most complete original athletic footwear, sports apparel, and accessories. Again, “Impossible is Nothing” with adidas as it continues to develop cutting-edge products to help keep cool and comfortable during workouts.
The adidas warp knit collection for training worn by supermodel Karlie Kloss, for example, looks as good as it performs. Warp knit is the latest knitting innovation with high compression and a blend of soft nylon fabrics to ensure seamless fit and ultimate comfort. Check out the warp knit collection of tees, tights, and halter bras in ultimate comfort, design, and performance for your training or workout. Items may vary per branch.
Be on top of your game and great style with shoes, clothes, accessories from Sports Central’s new Adidas HomeCourt Concept Store at the Ground Floor of SM Megamall A.
Visit www.sportscentral.ph.
