For Japanese lifestyle brand MUJI, the quintessential fabric for summer is Linen – a textile made from the fibers of a flax plant. MUJI’s summer collection feature linen as its fabric choice. The collection displays an elegant selection of garments highlighting the natural properties of linen.
The Why of Linen
When summertime begins, garments that are light and airy are essential for a cool and relaxed day. And with the mission to provide comfortable clothing, MUJI began its search for the best material for summer. MUJI then finds linen, a fabric known for its soft and cool touch on skin. Through research, MUJI found that flax grows best in areas that have just the right amount of moisture and has a large difference in temperatures during the day and night. MUJI finds these characteristics in the northwest of France, a region whose climate meets these conditions perfectly. There, soft and strong linen fibre thrive, creating highly absorbent, quick-dry, and breathable fabric – the perfect fabric for humid summer days.
The coolness of linen with an unexpectedly smooth feel
To achieve a soft and smooth finish, MUJI linen wear has been subject to minimal washing and treatment to highlight the natural texture of linen. The fabric is also pre-washed for a smooth and gentle feel on the skin. As MUJI linen is worn and washed often, the fabric becomes suppler, bringing out the great texture of broken-linen. Its structurally sound fibers help keep clothing in shape even after use and wash. This summer, the MUJI linen collection presents a line of wardrobe classics from button down shirts to dresses and select pieces that are treated with UV protection.
In the Philippines, MUJI is located at C1 Bonifacio High Street Central, Greenbelt 3, Power Plant Mall at Rockwell, and Shangri-La Plaza East Wing. For more details visit facebook.com/muji.ph or follow @muji_ph on Instagram.
