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Saturday, November 23, 2024

Kapamilya brand of public service

As he would every weekday, broadcast journalist Ted Failon reported for boardwork. 

Ted and Chacha were there for the fourth leg of “DZMM Kapamilya Day,” the AM radio station’s latest offering that tours different barangays in Metro and Mega Manila to bring joy and public service to Filipinos in celebration of the 10th year of DZMM TeleRadyo on television. 

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Julius Babao and Bernadette Sembrano’s Lingkod Kapamilya sa DZMM kicked-off the caravan on March 10 at Barangay Sta. Ana, Pateros, whose residents were able to air their concerns, and benefited from DZMM TLC’s medical mission.

A major part of “DZMM Kapamilya Day” is to bring a DZMM program to a barangay and air it live via satellite. This allows the anchors to bond and interact with more Kapamilyas, and focus on the specific concerns in their communities. 

Radio and TV news anchor Ted Failon during DZMM Kapamilya Day

Dos Por Dos partners Anthony Taberna and Gerry Baja listened to sentiments of residents at Brgy. 162, Pasay City over chichirya at local sari-sari store on March 17. 

At the event’s third leg in Barangay Molino 2 in Bacoor, Cavite on March 24, Pasada Sais Trenta anchors Karen Davila and Vic Lima tackled the traffic problems of the province, and helped provide immediate solutions by organizing a sit-down between the local government, the Cavite Road Safety Division, and local PUV drivers. 

“Pumunta tayo dito para makialam at tumulong na makarating sa mga kinauukulan sa provincial and even national level (ang problema ng mga tao dito sa trapiko). Kaya kami sa DZMM ay umaasa na sana magpatuloy ang DZMM Kapamilya Day mula dito sa Luzon hanggang sa Visayas at Mindanao,” says Vic de Leon Lima.

DZMM’s bonding with the people would continue off the air, as it conducted a special program in every community with Zumba sessions and parlor games led by Mismo anchor Ahwel Paz. Moreover, various public service activities were held like medical mission and livelihood seminars. To add excitement, residents celebrating birthdays were given a special treat and raffle prizes were drawn. 

Bernadette Sembrano and Julius Babao with one of the patients assisted by Lingkod Kapamilya caravan 

“Importante na makita natin sila at malaman ang problema nila at malaman nila na mahal natin sila,” says Karen Davila.

DZMM will continue bringing the Kapamilya brand of genuine public service and heartfelt ‘malasakit’ to Filipinos with “DZMM Kapamilya Day” heading to more barangays until June.  

For news and public service, stay tuned to DZMM 630 on AM radio or DZMM TeleRadyo on cable TV and ABS-CBN TVplus. For updates, follow @DZMMTeleRadyo on Twitter and Facebook.

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