For the seventh year in a row, Filipino consumers have maintained that they still prefer Whirlpool as their brand of choice in washing machines.
This year, Whirlpool is once again distinguished with the Ultimate Seal of Consumer Approval as one of the Most Trusted Brands for Household Products for the Washing Machine Category in the Reader’s Digest Asia’s Trusted Brand 2017 Awards.
Since its launch in 1999, the Reader’s Digest Asia Trusted Brands built a solid reputation as the premier consumer-based survey in Asia, providing an objective and reliable reference for consumers throughout the region.
Achieving the Reader’s Digest Asia Trusted Brands status is a genuine recognition of consumer approval as the survey reflects consumers’ choice of their most trusted brands among the thousands available in the market.
“To be recognized by the Filipino consumers as one of the most trusted brands in the market through this award simply fills us with gratitude and pride.
To be able to sustain this trust further validates Whirlpool’s commitment as a brand to bring only high-quality and energy-efficient products to help make the lives of Filipino families more delightful,” said Joy Catiis-Cruz, Marketing Manager of Whirlpool in the Philippines.
Since 1911, Whirlpool has distinguished itself as a brand designed for families. Every Whirlpool product has been meticulously made with the family in mind, providing outstanding quality, unparalleled durability and advanced technology.
No other appliance brand in the world has the trusted legacy that Whirlpool has been able to achieve in over 100 years, and that trust extends not only to its washing machine products but to the rest of its product line which consists of refrigerators, freezers, microwave ovens, washers and dryers, inverter air conditioners and cooking appliances.
