The promise of clear picture and crisp sound, additional premium channels, plus its availability and new price, have enticed more Filipinos to get their own ABS-CBN TVplus, the country’s first digital terrestrial television product.
In less than two years, ABS-CBN’s “mahiwagang black box” has already doubled its first year’s milestone by selling two million units, making ABS-CBN TVplus the country’s leader in and go-to provider of digital terrestrial television broadcast.
“ABS-CBN TVplus continues to improve the Filipino’s viewing experience though digital quality broadcast and a transformative entertainment experience by offering more choices of channels and even opportunities to watch special TV events, greatly supporting our mission to serve the Filipino people,” ABS-CBN President and CEO Carlo Katigbak said.
“In addition to the immense improvement it made on the Filipino’s TV viewing experience, ABS-CBN TVplus has become more conveniently available in more than 2,000 retail outlets and stores and is now more affordable,” ABS-CBN DTT and ABS-CBNmobile Head Chinky Alcedo said.
ABS-CBN is the first media and entertainment company in the country to make the historic switch from analog to digital terrestrial television and transform the TV viewing experience of Filipinos. ABS-CBN TVplus was launched in February 2015, signaling the start of the country’s digital terrestrial television (DTT) service.
ABS-CBN TVplus leverages on a wide distribution network nationwide through various retail outlets, sales agents, and dealers. In September, it was offered at its most affordable price point of P1,499, with no compromises in quality as it retains its exclusive channels such as the male-oriented channel CineMo, children’s channel YeY, educational channel Knowledge Channel, and all-day news channel DZMM Teleradyo on top of ABS-CBN Sports+Action and ABS-CBN.
“Being a pioneer and a game-changer, ABS-CBN TVplus will continue to improve the quality of every Filipino’s television viewing in the country. We enabled change when we launched it, there is no stopping us now from continuing on this path,” Alcedo added.
ABS-CBN continues to harness technology and innovation, as it transitions into an agile digital company with the biggest online presence among all media companies and a growing list of digital properties.
