SIMPLE. Premium. Warm and comfortable. These are the characteristics that guide the newest in the line of concept stores by emerging global smartphone manufacturer Huawei, four keywords the company feels should embody the experience of every consumer at any of their more than 40 stores nationwide.
Huawei introduced a new store identity with its new Huawei Experience Store at SM City San Lazaro to match its even higher ambitions, welcoming consumers with exciting deals to spice-up the launch of its newest concept store—the first of three prospected to open next year in the country.
The third biggest global smartphone marketer’s latest concept store is located at the 3rd floor of the SM City San Lazaro, which formally opened its doors on November 29, 2016, to service mall goers and the surrounding community.
“We have launched this new concept store to provide a professional and efficient consumer experience for our customers. Ensuring that we will continue to grow, this is just one of the many stores we plan to open nationwide,” said Huawei Philippines country head Andy Fang during the ribbon-cutting ceremonies.
The company says they have also strengthened their commitment to high technology and innovation, and it’s important for the smartphone giant to be one of the world’s best-loved brands by consumers, always welcoming and intimate.
According to Huawei, each store reflects their more premium image and ambitions, and it must also reflect the same approachable spirit that has made them such a popular consumer choice.
In truth, the first six customers were offered 50 percent off of selected handsets after the formal launch of the store.
